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Belly Button is an on-line maternity store whose passion it is to support our mums to be during this special and exciting time in a woman’s life


Belly Button is home to the Hug A Belly tummy support….definitely an invention whose time has come!!

Designed and made in Australia, the Hug A Belly provides  support  for the growing  uterus and reduces back and lower abdominal pains usually associated with pregnancy..


Just as a sling supports a broken arm in plaster until it heals, so a ‘sling’ supports the growing uterus which carries your precious cargo


Recommended to be worn from the on-set of back pain or 20 weeks - whichever comes first, and after birth while your tummy gets back into shape.